Guest Lecture: David Worsfold B2B De-mystified

Monday December 9

Cantor 9130

12.30 pm    All Welcome.

Finance and Politics Journalist David Worsfold will be travelling up from Essex to unravel the mysteries of B2B  – one of the largest exploiters of digital media in the industry.

David has worked on editorial management teams for small and large publishers and now runs his own company http://www.worsfoldmedia.co.uk

His lecture will include up-to-date figures about the size and reach of B2B media, how B2B brands differ from consumer magazines, local newspapers and the national media, the wide range of brand extensions  that are the hallmark of successful B2B brands and the rapidly changing role of journalists in B2B media, with particular emphasis on illustrating what convergent journalism looks like in a B2B context.

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